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Service Design
Let’s design together
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We design services that truly meet human needs while driving measurable business outcomes. By breaking down silos and mapping journeys end to end, we help financial services and fintech companies deliver seamless, efficient, and human-centered experiences.
Our Customer Experience Services
CX Research & Journey Mapping
Understand your customers.
Uncover real needs and reduce friction across every touchpoint with evidence‒based journey mapping that informs better service design.
UI UX Digital Strategy
Shape seamless interactions.
Design intuitive digital and physical touchpoints that align with business goals and deliver consistent service experiences.
Service
Design
Connect the system.
Bridge frontstage and backstage operations to create holistic, end-to-end services that work seamlessly for customers and employees alike.
Digital Experience Optimisation
Improve every moment.
Use customer insights to optimise service interactions, reduce churn, boost adoption, and build enduring loyalty across all channels.
Omni-Channel
Strategy
Align every channel.
Ensure seamless, consistent experiences across in-person and digital channels through integrated service design thinking.
Modernization &
Refinement
Focus on impact.
Align teams with clear service blueprints and prioritised roadmaps that highlight what matters most for your customers.
Book a call with our experts
Let’s explore how better service design can drive impact for your organisation.
Reimagine your company's experience
We craft fit-for-purpose, human-centered service designs that deliver measurable impact. By connecting strategy, design, and delivery, we help organizations build seamless, end-to-end service experiences that work for customers and teams alike.

Banking
Design connected, human-first banking. We partner with banks to reimagine end-to-end services—from branch and contact centre to app—reducing friction, building trust, and ensuring customers get seamless, consistent experiences across every channel.
Proptech
We craft end-to-end service ecosystems for property technology, simplifying the tenant-landlord relationship through transparent interactions, streamlined onboarding, and intuitive complaint resolution. Our service design solutions increase efficiency, transparency, and satisfaction for users.
Government Entities
Our service design approach helps public sector institutions digitise citizen services, ensuring inclusive, multilingual, and accessible interactions. By mapping out comprehensive citizen journeys, we enable smoother access to healthcare, licensing, and public services—making governmental processes human-centric and efficient.
Healthcare
By redesigning appointment scheduling, patient onboarding, and medical records management, we create service journeys centered on empathy and accessibility. Our integrated healthcare services design reduces wait times, enhances patient trust, and improves overall care delivery.
Ecommerce
We optimise ecommerce service experiences from discovery to delivery. Our service design methods identify critical drop-off points and streamline user journeys, ensuring smooth, satisfying interactions that increase conversion rates, reduce cart abandonment, and enhance customer loyalty.
Automotive
We transform automotive experiences by mapping the customer journey across vehicle leasing, purchase, after-sales support, and maintenance. Our service design interventions enable users to confidently manage interactions, from initial browsing to service bookings, delivering clarity, ease, and lasting satisfaction.
A Full-Stack CX Approach
Getting the right insights without bias. A deeper dive into what we do at Double Diamond to craft meaningful experiences.
1. Service Research & Insight Discovery
14.99€
We uncover user needs and behaviors through in-depth research, grounding solutions in valuable insights.
2. Journey Mapping & Touchpoint Analysis
14.99€
We map service interactions across channels, identifying friction points and optimising user experiences.
3. Persona & Empathy Development
14.99€
We build personas and empathy maps to ensure designs resonate deeply with user needs and emotions.
4. Service Blueprinting
14.99€
We create comprehensive blueprints that link front-end experiences to backend operations for seamless service delivery.
5. Prototype & Testing
14.99€
We rapidly prototype and iteratively test concepts, refining solutions to align with user expectations and business objectives.
6. Service Performance Measurement
14.99€
We define and monitor KPIs to continuously enhance service quality, customer satisfaction, and operational efficiency.
7. Omnichannel Service Integration
14.99€
We design cohesive experiences across digital, physical, and personal interactions, ensuring seamless customer journeys.
8. Strategic Roadmapping & Implementation
14.99€
We collaborate with stakeholders to build actionable roadmaps, aligning customer insights with strategic business goals.
Elevating experiences. Driving measurable value.
Services Redesigned Across Industries
150+
Spanning retail banking, payments, and fintech products in MENA, Europe, and Asia.
Improvement in Customer Satisfaction Scores
60%
Achieved through seamless, intuitive journeys and optimised service interactions.
Ready to Reimagine?
Design an experience which really works, From concept to execution, we help you build what customers actually need.
Let’s turn insight into action — together.
Get in touch
Success Stories
Discover how our tailored solutions empower businesses across industries to achieve impactful results.
AI driven app offering smart payment plan with multipke credit cards
An AI driven app that consolidates credit card data, offers personalised repayment plans, and provides access to lower interest credit options.
Positioning Venture school in GCC region for likeminded innovators
Understanding student needs and professional motivations we came up with inititaive in which bring exclusive networking and masterclass event for innovators.

Empowering Financial Literacy for the Next Generation
Helping students make informed credit card choices through user-centered design and actionable insights. Ideal for those who are in the early stages of exploring potential opportunities.
Transforming Data for Better Decisions
Revolutionizing real-world data analysis in the pharmaceutical industry with scalable, intuitive, and efficient solutions.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Fintech for the Future
Empowering telecoms with innovative payment solutions by blending user insights and comprehensive design methodologies.A plan that suits the majority of businesses, including most options of that we offer.
Building the First Islamic Digital Lifestyle Bank
Creating a Sharia-compliant, lifestyle-driven digital banking platform to redefine user experiences in the UAE.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Credit Card Experiences for Young Adults
Understanding student needs and motivations to design intuitive, rewarding, and user-focused financial solutions.Ideal for those who are in the early stages of exploring potential opportunities.
AI driven app offering smart payment plan with multipke credit cards
An AI driven app that consolidates credit card data, offers personalised repayment plans, and provides access to lower interest credit options.
Positioning Venture school in GCC region for likeminded innovators
Understanding student needs and professional motivations we came up with inititaive in which bring exclusive networking and masterclass event for innovators.

Empowering Financial Literacy for the Next Generation
Helping students make informed credit card choices through user-centered design and actionable insights. Ideal for those who are in the early stages of exploring potential opportunities.
Transforming Data for Better Decisions
Revolutionizing real-world data analysis in the pharmaceutical industry with scalable, intuitive, and efficient solutions.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Fintech for the Future
Empowering telecoms with innovative payment solutions by blending user insights and comprehensive design methodologies.A plan that suits the majority of businesses, including most options of that we offer.
Building the First Islamic Digital Lifestyle Bank
Creating a Sharia-compliant, lifestyle-driven digital banking platform to redefine user experiences in the UAE.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Credit Card Experiences for Young Adults
Understanding student needs and motivations to design intuitive, rewarding, and user-focused financial solutions.Ideal for those who are in the early stages of exploring potential opportunities.
Tell us about your project
If you would like to work with us or just want to get in touch, we’d love to hear from you!
* Design experiences that solve real user problems and drive business success
* Deliver intuitive and delightful experiences through journey mapping
* Stay ahead of market trends through continuous discovery approach
Let's get in touch with us.
DoubleDiamond.me
DoubleDiamond is a UX and Innovation Agency based in Dubai and Abu Dhabi, specializing in User Experience, AI Product Design, and Digital Transformation.
Company
Global Presence