Journey Mapping
Our Customer Experience Services
User Research & Insights
Understand your customers.
We uncover real user needs and behaviors through qualitative and quantitative research that informs every mapping decision.
Current-State Journey Mapping
See what exists.
We visualize existing customer experiences to highlight friction points, gaps, and opportunities for improvement.
Future-State
Journey Design
Imagine better.
We co-create ideal future journeys that align with business goals and deliver meaningful, human-centered experiences.
Persona Development
Focus on real users.
We craft detailed personas that bring user needs, motivations, and contexts to life, ensuring alignment across teams.
Service Blueprinting
Connect front and back.
We map supporting systems and processes that enable seamless delivery of customer experiences.
Prioritization & Roadmapping
Turn vision into action.
We help you prioritize initiatives and plan realistic steps to implement journey improvements that deliver impact.
Speak with our journey mapping experts
Let’s transform your customer journeys together.
Reimagine your company's experience
We help you uncover, understand, and improve the real journeys your customers take. By partnering across industries, our Journey Mapping practice reveals pain points, aligns teams, and creates human-centered experiences that build trust, loyalty, and measurable business outcomes.
Banking
We map customer journeys across onboarding, support, and transactions to reduce friction, personalize interactions, and improve loyalty and trust in banking services.
Proptech
We design tenant and landlord journeys that simplify booking, payments, and communication, creating transparent, user-friendly experiences in property management.
Government Entities
We help public institutions understand citizen journeys to deliver inclusive, accessible, and efficient services that meet real needs and improve public trust.
Healthcare
We map patient and provider journeys to uncover barriers, reduce wait times, improve communication, and create more empathetic, accessible care experiences.
Ecommerce
We optimize buying journeys from discovery to checkout, reducing cart abandonment, improving conversion, and creating seamless, engaging shopping experiences.
Automotive
We design journeys for leasing, sales, and after-service touchpoints that simplify processes, improve transparency, and deliver consistent, connected customer experiences.
A Full-Stack CX Approach
Getting the right insights without bias. A deeper dive into what we do at Double Diamond to craft meaningful experiences.
1. User & Market Research
14.99€
We uncover user behaviors, pain points, and motivations through qualitative and quantitative research — enabling unbiased, insight-driven design decisions.
2. Customer Journey Mapping
14.99€
We visualize end-to-end customer touchpoints across channels to identify experience gaps and opportunities for delight.
3. Persona & Empathy Mapping
14.99€
We humanize your users through actionable personas and empathy maps, helping teams align around real needs — not assumptions.
4. Service Blueprinting
14.99€
We create blueprints that align frontstage experiences with backstage operations, ensuring delivery is scalable, seamless, and consistent.
6. CX Measurement & Feedback Loops
14.99€
We define KPIs like NPS, CSAT, CES, and set up continuous feedback systems that help monitor, learn, and iterate with precision.
7. Omnichannel Experience Design
14.99€
From digital to in-store, we design consistent experiences across all customer touchpoints — built on the same design principles and brand language.
8. Customer Support Optimization
14.99€
We redesign support workflows and interfaces (like chat, email, IVR) to ensure faster resolution, smarter automation, and improved satisfaction.
9. CX Strategy & Roadmap
14.99€
We collaborate with stakeholders to build long-term roadmaps for experience innovation — aligning CX with business goals and customer expectations.
Elevating experiences. Driving measurable value.
Journey Maps Delivered
100+
Visualized, actionable journey maps for banks, ecommerce brands, healthcare providers, and more.
Users Impacted
2M+
Improved customer experiences for over 5 million users globally through clear, human-centered journeys.
Success Stories
Discover how our tailored solutions empower businesses across industries to achieve impactful results.
AI driven app offering smart payment plan with multipke credit cards
An AI driven app that consolidates credit card data, offers personalised repayment plans, and provides access to lower interest credit options.
Positioning Venture school in GCC region for likeminded innovators
Understanding student needs and professional motivations we came up with inititaive in which bring exclusive networking and masterclass event for innovators.
Empowering Financial Literacy for the Next Generation
Helping students make informed credit card choices through user-centered design and actionable insights. Ideal for those who are in the early stages of exploring potential opportunities.
Transforming Data for Better Decisions
Revolutionizing real-world data analysis in the pharmaceutical industry with scalable, intuitive, and efficient solutions.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Fintech for the Future
Empowering telecoms with innovative payment solutions by blending user insights and comprehensive design methodologies.A plan that suits the majority of businesses, including most options of that we offer.
Building the First Islamic Digital Lifestyle Bank
Creating a Sharia-compliant, lifestyle-driven digital banking platform to redefine user experiences in the UAE.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Credit Card Experiences for Young Adults
Understanding student needs and motivations to design intuitive, rewarding, and user-focused financial solutions.Ideal for those who are in the early stages of exploring potential opportunities.
AI driven app offering smart payment plan with multipke credit cards
An AI driven app that consolidates credit card data, offers personalised repayment plans, and provides access to lower interest credit options.
Positioning Venture school in GCC region for likeminded innovators
Understanding student needs and professional motivations we came up with inititaive in which bring exclusive networking and masterclass event for innovators.
Empowering Financial Literacy for the Next Generation
Helping students make informed credit card choices through user-centered design and actionable insights. Ideal for those who are in the early stages of exploring potential opportunities.
Transforming Data for Better Decisions
Revolutionizing real-world data analysis in the pharmaceutical industry with scalable, intuitive, and efficient solutions.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Fintech for the Future
Empowering telecoms with innovative payment solutions by blending user insights and comprehensive design methodologies.A plan that suits the majority of businesses, including most options of that we offer.
Building the First Islamic Digital Lifestyle Bank
Creating a Sharia-compliant, lifestyle-driven digital banking platform to redefine user experiences in the UAE.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Credit Card Experiences for Young Adults
Understanding student needs and motivations to design intuitive, rewarding, and user-focused financial solutions.Ideal for those who are in the early stages of exploring potential opportunities.
Tell us about
your project
If you would like to work with us or just want to get in touch, we’d love to hear from you!
* Design experiences that solve real user problems and drive business success
* Deliver intuitive and delightful experiences through journey mapping
* Stay ahead of market trends through continuous discovery approach
Let's get in touch with us.
DoubleDiamond.me
DoubleDiamond is a UX and Innovation Agency based in Dubai and Abu Dhabi, specializing in User Experience, AI Product Design, and Digital Transformation.
Company
Global Presence