Digital Experience Optimisation
Our Customer Experience Services
UX Audit &
Heuristic Review
Evaluate and enhance usability.
We review your digital products using proven UX heuristics to uncover friction points, delivering clear, actionable recommendations that improve usability, reduce user pain, and elevate the overall experience.
Conversion Rate Optimisation (CRO)
Turn visitors into customers.
We analyse user flows and funnels to identify drop-off points, using A/B testing and experimentation to increase conversions, reduce friction, and deliver measurable growth for your business.
Information Architecture (IA) Refinement
Make content easy to find.
We reorganise content structures and navigation for clarity and usability, helping users find what they need effortlessly while improving the overall experience and reducing cognitive load.
Interaction & Interface Design Enhancements
Polish every detail.
We refine UI components and micro-interactions to ensure visual consistency and intuitive use, creating seamless, engaging, and on-brand experiences that delight users and strengthen loyalty.
Analytics & Behaviour Tracking Setup
Know your users better.
We implement and optimise tools like Google Analytics, Hotjar, or Mixpanel to capture real user data, uncover insights, and inform continuous design improvements grounded in actual behaviour.
Performance & Accessibility Optimisation
Reach everyone, fast.
We improve site speed, loading times, and accessibility compliance to ensure every user can access, enjoy, and interact with your digital experience smoothly, regardless of device or ability.
Book a call with our experts
Reimagine your company's experience
We build fit-for-purpose, end-to-end solutions that drive innovation and measurable impact. By blending Business Building, Digital, CX, Product, and Design capabilities, we help organizations craft seamless, human-centered experiences across industries.
Banking
We partnered with leading banks to modernize digital onboarding, personalize user journeys, and reduce service friction. Our CX strategies led to increased mobile app adoption, higher customer trust, and improved NPS across core banking services.
Proptech
From rental platforms to smart community apps, we’ve enhanced tenant and landlord experiences through research-led service design. Our work simplified bookings, automated complaint redressal, and made property management more transparent and user-friendly.
Government Entities
We helped public service institutions digitize citizen experiences with inclusive design, multilingual flows, and mobile-first thinking. From healthcare to licensing services, our interventions made access faster, clearer, and more human.
Healthcare
In collaboration with hospitals and digital health platforms, we reimagined appointment flows, medical record access, and patient onboarding. Our solutions focused on empathy, accessibility, and clarity to reduce wait times and improve trust in care delivery.
Ecommerce
We’ve worked with high-growth ecommerce brands to design seamless buying journeys—from discovery to checkout. By resolving cart drop-offs and optimizing mobile UX, we helped increase conversion rates and customer retention.
Automotive
From vehicle leasing platforms to after-sales services, we improved user journeys across digital touchpoints. Our CX interventions enabled customers to browse, book, and manage auto services with confidence and ease.
A Full-Stack CX Approach
Getting the right insights without bias. A deeper dive into what we do at Double Diamond to craft meaningful experiences.
1. User & Market Research
We uncover user behaviors, pain points, and motivations through qualitative and quantitative research — enabling unbiased, insight-driven design decisions.
2. Customer Journey Mapping
We visualize end-to-end customer touchpoints across channels to identify experience gaps and opportunities for delight.
3. Persona & Empathy Mapping
We humanize your users through actionable personas and empathy maps, helping teams align around real needs — not assumptions.
4. Service Blueprinting
We create blueprints that align frontstage experiences with backstage operations, ensuring delivery is scalable, seamless, and consistent.
5. Experience Prototyping
We build low to high-fidelity prototypes to test flows, gather feedback early, and reduce time to value for both users and business.
6. CX Measurement & Feedback Loops
We define KPIs like NPS, CSAT, CES, and set up continuous feedback systems that help monitor, learn, and iterate with precision.
7. Omnichannel Experience Design
From digital to in-store, we design consistent experiences across all customer touchpoints — built on the same design principles and brand language.
8. Customer Support Optimization
We redesign support workflows and interfaces (like chat, email, IVR) to ensure faster resolution, smarter automation, and improved satisfaction.
9. CX Strategy & Roadmap
We collaborate with stakeholders to build long-term roadmaps for experience innovation — aligning CX with business goals and customer expectations.
Elevating experiences. Driving measurable value.
CX workshops delivered
60+
Hands-on sprints with leadership & product teams across MENA, Europe, and Asia
Users Impacted
2M+
Our solutions have shaped the experience of over 2 million users globally
Success Stories
Discover how our tailored solutions empower businesses across industries to achieve impactful results.
AI driven app offering smart payment plan with multipke credit cards
An AI driven app that consolidates credit card data, offers personalised repayment plans, and provides access to lower interest credit options.
Positioning Venture school in GCC region for likeminded innovators
Understanding student needs and professional motivations we came up with inititaive in which bring exclusive networking and masterclass event for innovators.
Empowering Financial Literacy for the Next Generation
Helping students make informed credit card choices through user-centered design and actionable insights. Ideal for those who are in the early stages of exploring potential opportunities.
Transforming Data for Better Decisions
Revolutionizing real-world data analysis in the pharmaceutical industry with scalable, intuitive, and efficient solutions.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Fintech for the Future
Empowering telecoms with innovative payment solutions by blending user insights and comprehensive design methodologies.A plan that suits the majority of businesses, including most options of that we offer.
Building the First Islamic Digital Lifestyle Bank
Creating a Sharia-compliant, lifestyle-driven digital banking platform to redefine user experiences in the UAE.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Credit Card Experiences for Young Adults
Understanding student needs and motivations to design intuitive, rewarding, and user-focused financial solutions.Ideal for those who are in the early stages of exploring potential opportunities.
AI driven app offering smart payment plan with multipke credit cards
An AI driven app that consolidates credit card data, offers personalised repayment plans, and provides access to lower interest credit options.
Positioning Venture school in GCC region for likeminded innovators
Understanding student needs and professional motivations we came up with inititaive in which bring exclusive networking and masterclass event for innovators.
Empowering Financial Literacy for the Next Generation
Helping students make informed credit card choices through user-centered design and actionable insights. Ideal for those who are in the early stages of exploring potential opportunities.
Transforming Data for Better Decisions
Revolutionizing real-world data analysis in the pharmaceutical industry with scalable, intuitive, and efficient solutions.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Fintech for the Future
Empowering telecoms with innovative payment solutions by blending user insights and comprehensive design methodologies.A plan that suits the majority of businesses, including most options of that we offer.
Building the First Islamic Digital Lifestyle Bank
Creating a Sharia-compliant, lifestyle-driven digital banking platform to redefine user experiences in the UAE.A plan that suits the majority of businesses, including most options of that we offer.
Redefining Credit Card Experiences for Young Adults
Understanding student needs and motivations to design intuitive, rewarding, and user-focused financial solutions.Ideal for those who are in the early stages of exploring potential opportunities.
Tell us about
your project
If you would like to work with us or just want to get in touch, we’d love to hear from you!
* Design experiences that solve real user problems and drive business success
* Deliver intuitive and delightful experiences through journey mapping
* Stay ahead of market trends through continuous discovery approach
Let's get in touch with us.
DoubleDiamond.me
DoubleDiamond is a UX and Innovation Agency based in Dubai and Abu Dhabi, specializing in User Experience, AI Product Design, and Digital Transformation.
Company
Global Presence